Branded Entertainment

CARLSBERG : IF CARLSBERG DID SUBSTITUTIONS

Chris Kamara goes undercover for Carlsberg ahead of UEFA Euro 2016.

THE BRIEF

Fold7 asked us to help stage a series of morale-boosting Carlsberg giveaways in the run up to Euro 2016. The first of these saw Sky Sports pundit Chris Kamara, heavily disguised as an OAP, giving away free match tickets on the London Underground to anyone kind enough to give up their seat for him.


THE WORK

We captured the action using multiple hidden cameras: a “book cam”, a “newspaper cam” and several “bag cams”. A team of fleet-footed production assistants ensured that no tube traveller captured on camera left the train without signing a release form.

THE RESULTS

2.5 million views

Coverage in The Sun, Mirror, Daily Star, Evening Standard & Sky Sports

Related Work

Durex : Do Not Disturb

Old El Paso : Cook Like The Locals

Sol : Local Heroes

Search