Branded Entertainment

OLD EL PASO : COOK LIKE THE LOCALS

British foodie pair go in search of Old El Paso recipe origins.

THE BRIEF

Grey London came to us for a series of travelogues to promote Restaurante, a new Old El Paso range inspired by authentic Mexican recipes.


THE WORK

The brief played directly to our strengths: identifying strong, authentic, on-screen characters and weaving them into visually rich documentary actuality.

We cast Lyme Regis fishmonger, Simon Bennett, and Gosforth butcher, Charlotte Harbottle. We took the pair to Mexico and filmed them travelling around the regions, discovering the sights, smells, people and ingredients that inspired the country’s most famous dishes.

The sumptuous, vibrantly colourful films ran on VoD platforms, as pre-roll ads and as sponsored posts on social media.

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