Branded Entertainment

OLD EL PASO : COOK LIKE THE LOCALS

Mexican travelogue exploring the roots of Old El Paso's recipes.

THE BRIEF

Grey London asked us produce a 3-part travelogue to promote Restaurante, a new Old El Paso range inspired by authentic Mexican recipes.


THE WORK

The brief played directly to our strengths: identifying strong, authentic, on-screen characters and weaving them into visually sumptuous documentary actuality.

We cast a fishmonger from Lyme Regis and a butcher from Gosforth and took the pair to Mexico where we filmed them discovering the sights, smells, people and ingredients that inspired some of the country’s most famous dishes.

The films ran on VoD platforms, as pre-roll ads and as sponsored posts on social media.

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