SOL : LOCAL HEROES
Sol celebrates the espiritu libre of local independent heroes.
Sol celebrates the espiritu libre of local independent heroes.
Sol is the Mexican lager that believes in espiritu libre - the spirit of independence that makes people follow their hearts and inspire others to do the same. As part of their 'Local heroes' campaign, Sol’s digital agency, We Are Social, invited us to create four films celebrating such free spirits here in the UK.
We scoured the UK for great untold independent success stories. We found four living, breathing examples of the spirit and attitude of Sol and told their stories in a series of films that reflect Sol's core brand principles of craftsmanship, authenticity and independence.
