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Range Rover Sport

  • Range Rover
  • 50 MIN INTERNATIONAL MARKET RESEARCH FILM
  • DIRECTOR: JEREMY GROMAN

In 2005, Land Rover launched their new SUV, the ‘Range Rover Sport’.

Working with Arnold and Bolingbroke in a market research project.LandRover spoke with 56 Range Rover Sport customers to find out their likes and dislikes about the vehicle, as well as find out what made the typical Range Rover Sport tick and what their goals and aspirations were.

After casting, five customers were picked to appear in the film from both the UK and the USA. Shot entirely on HD, the film was then heavily graded to reflect the rich and vibrant cross section of the Range Rover clientele.

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