Sony One
- Sony
- 2min Promotional Launch Video
- Director: Jeremy Groman
A promotional film for Sony used to launch their new business initiative ‘Sony1. like no other’. The campaign was set up to help business users of Sony products.
The theme of the print and new media campaign was ‘lighting effects’. For continuity, the film also focuses on light, using flares , grading and graphic transitions.
In order to provide a cost effective solution but maintaining high production values a combination of live action and 3D rendering was incorporated.
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