CARLSBERG : IF CARLSBERG DID SUBSTITUTIONS

Chris Kamara goes undercover for Carlsberg ahead of UEFA Euro 2016.

If Carling Did Substitutes: Your seat for EURO seat

Episodes / CARLSBERG: YOUR SEAT FOR EURO SEAT

THE BRIEF

Fold7 asked us to help stage a series of morale-boosting Carlsberg giveaways in the run up to Euro 2016. The first of these saw Sky Sports pundit Chris Kamara, heavily disguised as an OAP, giving away free match tickets on the London Underground to anyone kind enough to give up their seat for him.

THE WORK

We captured the action using multiple hidden cameras: a “book cam”, a “newspaper cam” and several “bag cams”. A team of fleet-footed production assistants ensured that no tube traveller captured on camera left the train without signing a release form.