Tammy Hoyle is Creative Director of Firecracker Films. She joined Tinopolis in February 2026, after a year leading Factual Entertainment strategy and development at Limitless and Pole to Pole indie, Nutopia.
Tammy started her career in live music TV, working with everyone from Madonna to McFly, before expanding into reality and working as a producer on juggernauts including Big Brother, I’m A Celebrity Get Me Out Of Here and Hell’s Kitchen. She developed and produced Channel 5’s cooking competition Marco Pierre White’s Kitchen Wars, and Mentorn’s funny factual documentary series Greggs: More Than Meats The Pie.
After a stint as a commissioner in Channel 4’s Formats team, she led development at Label1, securing multiple commissions including Five Guys A Week (C4), The Family Brain Games (BBC Two) and Monkman and Seagull's Genius Adventures (BBC Two). As SVP of Development in BBC Studios’ Factual Entertainment & Events unit, she expanded the unit’s development push to the US and streamers, and co-developed BBC Two’s Ultimate Wedding Planners.