Branded Entertainment

NIKE : RISE PHILLIPINES

TV series in which Nike gives young basketballers a shot at greatness. 

THE BRIEF

In the Philippines, basketball is a national obsession. Despite the talent on the streets, few make it out of the barangays to become professional players. Nike set out to prove that, given the right opportunity, everyone has the ability to raise their game and rise beyond expectations.


THE WORK

Nike Rise Philippines (5x25') is Nike's first ever reality documentary series. It follows a group of 24 players, chosen from thousands of hopefuls, as they journey to Manila to live and train as professional athletes at an elevated training facility called the House of Rise. At stake is the chance to win one of twelve basketball scholarships.

We shot the series over 6 weeks capturing the ballers' highs, lows and inspirational backstories. We filmed them training with some of the best athletes in the world (LeBron James, Paul George and Manny Pacquiao) and, in a stunning finale, showed them displaying their skills before a capacity crowd inside the Philippines’ biggest stadium. 

THE RESULTS

Cemented Nike as the #1 sports brand in the Philippines

Most watched TV5 series in 2015

Reached 28% of the population

Changed 24 young ballers’ lives forever


AWARDS

Winner: Integrated - BIMA Awards 2016

Creative Marketing Effectiveness: Branded Entertainment - New York Festival 2016

Bronze: Entertainment - Spikes Asia 2016

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