Branded Entertainment

NIKE : RISE PHILIPPINES

TV series in which young Filipino basketballers are given a shot at greatness. 

THE BRIEF

In the Philippines, basketball is a national obsession. Despite the talent on the streets, few make it out of the barangays to become professional players. Nike set out to prove that, given the rightopportunity, everyone has the ability to overcome adversity and rise beyond expectations.


THE WORK

Nike Rise Philippines (5x25') is Nike's first ever prime time TV series. It follows a group of 24 players, chosen from thousands of hopefuls, as they journey to Manila to live and train as professional athletes at the 'House of Rise', a bespoke training facility. At stake: the chance to win one of twelve national basketball scholarships.

Shot over 6 weeks, the series captures the kids' highs, lows and inspirational backstories. Along the way, they meet and train with such international sporting icons as LeBron James and Manny Pacquiao. In a stunning series finale, we see them display their skills in a match played out before a capacity crowd inside the Philippines’ biggest stadium. 

Nike Rise Philippines aired on TV5 and was the channel's most-watched series of 2015. 

THE RESULTS

Cemented Nike as the #1 sports brand in the Philippines

Most watched TV5 series in 2015

Reached 28% of the population

Changed 24 young ballers’ lives forever


AWARDS

Winner: Integrated - BIMA Awards 2016

Creative Marketing Effectiveness: Branded Entertainment - New York Festival 2016

Bronze: Entertainment - Spikes Asia 2016

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