Branded Entertainment

VODAFONE : #FIRSTS

Vodafone empowers people to do amazing things for the first time.

THE BRIEF

#Firsts was a global campaign designed to warm up perceptions of Vodafone. AKQA approached us to create a set of online mini docs showing real people doing amazing things for the first time with the help of Vodafone technology.


THE WORK

Our development team worked with AKQA to create story 'themes' based around different aspects of Vodafone technology. We then set about finding the people whose stories would bring these themes to life.

From the starry-eyed Czech boy with dreams of launching his first rocket to the young Ghanaian football team leaving Africa for the first time to the Afghan war veteran completing a gruelling and unique Remembrance Day run around London, each film is a heartwarming reminder of the ability of technology to connect and empower people.

THE RESULTS

7 films created 

8 million views in total 

Huge uplift (x 12) in positive conversation around Vodafone

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