LAURENCE LLEWELYN-BOWEN : CRACKING CHINA - BBC2
Laurence Llewelyn-Bowen attempts to go international.
Laurence Llewelyn-Bowen attempts to go international.
Booming economies in China and Latin America have created a cash rich middle class. The market for luxury goods has exploded and one plucky Brit is hoping to take advantage and strike it rich. Laurence Llewelyn-Bowen made his name as the star of Changing Rooms - but that was over 10 years ago. Now he designs homewares for the British high street, but times are tough. So he’s come up with a plan: to relaunch himself abroad. But as he approaches 50, launching his brand in China and Mexico is a big gamble. Can he convince the most lucrative markets in the word that he’s got what they need?
