Microsoft x WIRED : Sport Optimised

Branded documentary series exploring how big data and machine learning are driving sports performance.

Campaign / Microsoft x WIRED : Making the Cut

The Brief

WIRED in partnership with Microsoft commissioned us to produce a series of short, stylish films looking at how Microsoft Cloud is giving sports teams and individual players a competitive advantage.

The Work

Directed by Jeremy Groman, each film looks at a different sport in which data is making a difference. The series takes viewers behind-the-scenes at the Oxfordshire HQ of Renault Sport Formula One Team, to S.L. Benfica's state-of-the-art training campus in Lisbon and, finally, to Seattle where we learn how data is assisting golfers to refine every aspect of their play.